Avis Easteal on what marketing vendors can do better
During a recent DMAS event on the topic ‘the rise of the bots in marketing’, Avis Easteal was one of the experts on the panel. A great many topics were addressed by the experts but Avis stood out with...
View ArticleThe intelligence behind PropertyGuru
Most people, except for a few competitors maybe, would agree that PropertyGuru is the leading online property portal in Singapore. But also in Indonesia, Thailand and Malaysia they have a leading...
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Putting science into influencer marketing
An interview with Evangeline Leong – founder at Kobe Technologies Singapore is well known as an amazing success story in Asia. From jungle state to leader in logistics, finance and tech in 50 years’...
View ArticleVuulr: Content on the Blockchain
Ian McKee is the Founder and CEO of Vuulr, a Content Marketplace platform looking to change the existing paradigm of trading content – a process that Ian describes as “not having fundamentally changed...
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Singapore’s Newest Telco Puts Customers First, Claims To Be First
I spoke with Gaurav Gupta, Senior Media Manager, Omnichannel, Circles.Life during the recent Adobe Symposium in Singapore. Adobe clearly anchored the event on Customer Experience, its importance and...
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Montblanc on the essence of watch marketing
Benjamin Goh Montblanc went from a German based pen maker to a luxury brand producing high end fountain pens and moreover, watches that are in the same league as Audemars Piguet. This happened over the...
View ArticleCasbaa becomes AVIA to reflect shakeup in video industry
Earlier this year Casbaa, also known as the Cable and Satellite Broadcasting Association of Asia, adopted a new name and constitution. Casbaa is now known as AVIA. Singapore, 6 August 2018 – At an...
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WTA: Serving snack-able content
The Women’s Tennis Association (WTA) organised a tournament in Singapore. AdAsia attended, and spoke with Mike McGraw, founder of the Social Channel. Mike McGraw on the WTA media strategyAdAsia met...
View ArticleDOOH or Die: Programmatic Advertising now Includes Out-Of-Home
NEW YORK, Jan. 7, 2019 /PRNewswire/ MediaMath claims to have achieved a first within the omnichannel advertising space by purchasing digital out-of-home through a partnership with Place Exchange....
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Will Griffith joins Tealium: Customer Journeyman becomes Customer Data Guy
Marketing technology has become a bit of a zoo lately, with an abundance of exotic animals. And if you want to picture a zookeeper, picture Will Griffith, who recently joined Tealium. Marketing...
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